About Us

Welcome to JSP Handlooms, where innovation meets dedication. We are passionate about what we do, and our mission is to celebrate the timeless artistry and cultural heritage of handloom sarees and to honor the centuries-old tradition of Kalamkari artistry while revitalizing and contemporizing this exquisite craft. while empowering the skilled artisans who craft them. We are driven by a deep commitment to preserving the rich tradition of handloom weaving, promoting sustainable practices, and bringing the exquisite beauty of handloom sarees to women worldwide.

Our Core Objectives:

1. Preserving Tradition: We are dedicated to preserving the centuries-old craft of handloom weaving. Our mission is to ensure that this art form thrives for generations to come, passing down the intricate techniques and patterns from one artisan to another.

1. Empowering Artisans: We strive to uplift the lives of our talented artisans, most of whom are women from rural communities. By providing them with fair wages, safe working conditions, and a platform to showcase their skills, we empower them to achieve financial independence and support their families.
2. Promoting Sustainability: Sustainability is at the heart of our mission. We are committed to using eco-friendly and natural materials in our sarees. By reducing our environmental footprint and supporting sustainable farming practices, we contribute to a greener planet.
3. Cultural Reverence: We believe that every handloom saree tells a unique story of culture and heritage. Our mission is to share these stories with the world, fostering an appreciation for the diversity of Indian traditions and craftsmanship.
4. Customer Delight: We are dedicated to offering our customers the highest quality handloom sarees that are a testament to both tradition and innovation. We want every woman who wears our sarees to feel confident, elegant, and proud of her choice.
5. Global Reach: Our mission extends beyond borders. We aspire to introduce the global community to the beauty and grace of handloom sarees, making them a symbol of elegance and cultural exchange worldwide.

Our Journey:

JSP Handlooms is a brand that is built with strong values and passion towards preserving and continuing the age old handloom making techniques. Its rich family history can be traced back close to 3 decades. Our story unfolds in 17th Oct 1991 when Sri.Jakkula Siva Pullaiah ventured into establishing a manufacturing business in Pedana town in Andhra Pradesh, India, specializing in the production of Kalamkari Printed Fabrics and Handloom Sarees using traditional methods using Natural dyes.His small enterprise flourished, and evolved into a successful Fabric and Handloom sarees business.

In the early days, before the Internet age and Google Maps features, Sri.Siva Pullaiah would each day visit the Fabric retail stores across the country using public transport carrying his suitcases filled to the brim with fabric and handloom saree samples to showcase our products and sell them.

To this date, JSP is a traditional family-run business. We share the same goals and values of treating everyone, from our vendors to our customers, with the love and respect they deserve. We are committed to deliver the highest quality fabrics designed exclusively for quilt making. We take great care in every step of our manufacturing process: From the design and manufacturing to the employees who place the fabric inside the boxes with love that ends up in your homes.

The Kalamkari Art form is world renowned and Pedana is the nerve centre of this traditional art. Pedana has been recognized with the Geo Indication Tag by the Government of India for the Kalamkari Art form. We at JSP are proud to be a part of this recognition and great honour.

Welcome to the JSP family. We’re so glad you dropped by to get a glimpse of our rich fabric tradition.

Our Values

Our core values define who we are and how we operate:

• Integrity: We uphold the highest standards of honesty and ethical conduct in all our actions.
• Innovation: We continually seek new and creative ways to improve and evolve.
• Customer-Centric: Our customers are at the heart of everything we do, and their success is our success.
• Teamwork: We believe that collaboration and diverse perspectives drive our success.
• Sustainability: We are committed to responsible business practices that benefit our planet and communities.

Why Choose Us

• Experience: With 30+ years of experience in our industry, we bring a wealth of knowledge to every project.
• Quality: Our dedication to quality ensures that you receive the best products and services.
• Customer-Focused: We listen to your needs and work closely with you to achieve your goals.
• Innovation: We stay at the forefront of industry trends to offer cutting-edge solutions.

Get in Touch

We’re excited to learn more about your needs and how we can help you. Whether you have questions, feedback, or a potential collaboration in mind, please don’t hesitate to contact us.